Title: First Start with Why
Author: Simon Sinek
Genre: Business, Motivational
Author’s Website: https://startwithwhy.com/
Dr Perera’s Rating:
An outside in and inside out, look at how to develop a successful business venture. Simon Sinek gives examples from his own failures and successes to help business owners develop their Why. The importance of getting real and listening to customer feedback (unlike the vision of Steve Jobs) are necessary tools. The methods he espouses are applicable in businesses big and small.